Get noticed when you apply.
Learn how to build an application campaign that sticks.
Course length: 3 days (online)
Prerequisites
- Completed vocational training or degree
- German at B2 level
- Solid computer and graphic design software skills, or the willingness to pick them up on your own
- Comfortable with Zoom and online workshops
- Computer with webcam and internet access
- Also open to startups and self-employed professionals
Course description
In this course, you'll learn what makes a strong application: what good storytelling is, how to develop it, and how to use it to build an application that sparks interest and convinces. You'll analyze your professional skills, define your core message, and develop the idea for your storytelling. A design coach will show you how to visualize it. You'll implement your application on your own — and then communicate it across every channel available in the application process. The result: a standout application campaign tailored to your target group, with your personal, authentic touch.
Target group
Job seekers and contractors who need a surprising story or a compelling concept
Specialists and managers across industries and ages — cantonal requirements may vary
Motivierte, kreative Menschen mit der Bereitschaft zur Selbstreflektion
People with an affinity for creative processes
Good knowledge of computers and graphics programs is an advantage.
